ShopStephenMichaels
Open 13 years
Sales
2.3K
Reviews
684
Rating
4.8
Listings
261
Price Range
$9.95–$9.95
median $9.95
Keywords
6
tracked
Category Focus
Ritual Oil & Resins 75% Essential Oils 25%
Your Keywords
Where this shop shows up in Etsy search
Your keyword opportunities
Sorted by competition — lower = bigger opportunity for you
Your Competitors
Shops that fight you for the same buyers
| Shop | Sales | Head-to-head | Shared kws |
|---|---|---|---|
| MyCharmingEssentials perfume oils, perfume oil | 3.6K | 2W–0L | 2 |
| WolfBerryRituals perfume oils, perfume oil | 3.4K | 2W–0L | 2 |
| NewDayNaturalsShop perfume oils, perfume oil | 56 | 2W–0L | 2 |
| SuperNaturallyYou rootwork spell, rootwork | 2.7K | 0W–2L | 2 |
| MidnightbyVerbena rootwork spell, rootwork | 2.1K | 0W–2L | 2 |
| MahrukhX rootwork spell, rootwork | 34.1K | 0W–2L | 2 |
| TheConjuredMoon rootwork spell, rootwork | 17.6K | 2W–0L | 2 |
| WitchybyWillow rootwork spell, rootwork | 5.0K | 0W–2L | 2 |
| MadameRoselene rootwork spell, rootwork | 2.2K | 0W–2L | 2 |
Your Blind Spots
Niches your competitors are in that you're not
Your Pricing Position
How your prices compare to the niche sweet spot
perfume oil
You
$9.95
vs
Niche
$11.99
-17%
Related niches to explore
Product categories related to what you make
Your Listings
Sorted by favorites — with keyword positions
1
BARON SAMEDI Conjure Oil for Magical Spellwork, Rootwork, Hoodoo, Wicca, Voodoo, Vodun
$9.95 · 85 favorites
2
OGGUN ORISHA Conjure Oil (aceite) for Magical Spellwork, Rootwork, Hoodoo, Voodoo, Santeria, Wicca, and Palo
$9.95 · 30 favorites
3
RUN DEVIL RUN Conjure Oil (aceite) for Magical Spellwork, Rootwork, Hoodoo, Voodoo, Santeria, Wicca, and Palo
$9.95 · 8 favorites
4
KARMA PERFUME OIL by The Apothecary Collection with Frankincense, Sandalwood, Patchouli, and Vanilla
$9.95 · 7 favorites
Full competitive report — ShopStephenMichaels's market
What the shops you'd compete against actually sell — measured from six months of their real Etsy transaction counts, not estimated from reviews or listing age. Drawn from 1.5M+ Etsy shops tracked since March 2026.
- Orders/week for the typical competitor, and for the top 10%
- How many competitors sell nothing at all
- Price position and where the gaps are
- Six-month trajectory — growing, flat, or cooling