HowsItGlowing
Open 3 years
Sales
3.2K
Reviews
754
Rating
5.0
Listings
162
Price Range
$5.99–$36.99
median $5.99
Keywords
2
tracked
Category Focus
Candles & Home Fragrances 91% Candles 9%
Your Keywords
Where this shop shows up in Etsy search
Your keyword opportunities
Sorted by competition — lower = bigger opportunity for you
Related niches to explore
Product categories related to what you make
Electronics & Accessories
Korg Synthesizer Cases and Stands
95/100 $24.95
Art & Collectibles
The Rookie TV Show Fan Merchandise
90/100 $23.12
Craft Supplies & Tools
LaBlanche Silicone Molds for Crafting
89/100 $29.59
Art & Collectibles
Kotel Western Wall Jewish Wall Art
85/100 $28.85
Home & Living
Oral-B Electric Toothbrush Holders
84/100 $12.99
Toys & Games
One Piece TCG Accessories and Organizers
82/100 $48.00
Home & Living
Pichwai Indian Return Gifts and Home Decor
79/100 $22.49
Home & Living
Keurig K-Cup Coffee Pod Holders
76/100 $16.95
Your Listings
Sorted by favorites — with keyword positions
1
1000 Count Colored Wooden Safety Matches: Craft & Wedding Decor | 21 Colors Available
$36.99 · 38 favorites
2
Bulk Colored Wooden Safety Matches: 2" Craft Refill, Wedding Favors | 21 Colors Available
$19.99 · 8 favorites
3
Funny 'My Last Nerve' Soy Candle | Hand-Poured
$16.00 · 8 favorites
4
Sky Blue Wooden Safety Matches: Colored Craft Supplies, Wedding Favors | 21 Colors Available
$5.99 · 6 favorites
5
Baby Purple Wooden Safety Matches: Home Decor, Wedding Favors | 21 Colors Available
$5.99 · 3 favorites
6
Orange Wooden Safety Matches: Home Decor, Wedding Favors | 21 Colors Available
$5.99 · 3 favorites
7
Royal Blue Wooden Safety Matches: Craft & Wedding Decor | 21 Colors Available
$5.99 · 2 favorites
8
2" Colored Wooden Safety Matches: Black with White Tips, Craft & Wedding Favor
$5.99 · 1 favorites
9
2" Colored Wooden Safety Matches: Black & White Tip Refills | 21 Colors Available
$5.99 · 1 favorites
10
Baby Pink Wooden Safety Matches: Colored Craft Matches, Wedding Favors
$5.99 · 0 favorites
Full competitive report — HowsItGlowing's market
What the shops you'd compete against actually sell — measured from six months of their real Etsy transaction counts, not estimated from reviews or listing age. Drawn from 1.5M+ Etsy shops tracked since March 2026.
- Orders/week for the typical competitor, and for the top 10%
- How many competitors sell nothing at all
- Price position and where the gaps are
- Six-month trajectory — growing, flat, or cooling