The Rookie TV Show Fan Merchandise

Licensed and fan-made apparel and home decor featuring characters from the ABC police drama 'The Rookie', primarily targeting fans of the show's Chenford (Tim Bradford and Lucy Chen) romance storyline.

As of October 2026, the Etsy keyword “chenford flag” returns 30 active listings at a $23.12 median price — wide open competition — giving The Rookie TV Show Fan Merchandise a MakerWords opportunity score of 90/100 (great).

SteadyTypical seller~8.71/wkSupply+10.9%Prices+0.8%Top sellersEntrenched

Beginner Buyers: Young adult fans of 'The Rookie' TV series, particularly those invested in the Tim Bradford and Lucy Chen relationship storyline, seeking wearable and decorative merchandise.

Opportunity

chenford flag

See on Etsy

Opportunity

90/100

Great

Avg price

$23.12

Competition

Wide open

30 listings

Shops in SERP

Sweet spot

90/100

Opportunity

$23

Avg Price

Room to compete + solid margins

Price distribution

$0–10

10%

$10–25

58%

$25–50

28%

$50–100

$100–250

Tags that work

tim bradfordlucy chentim bradford flagdorm wall flagchenford flagchenfordtv show decorchenford decorthe rookie flagthe rookie decortv show wall flagpink usa flag

From top-ranking listings in this niche

What you'll need

Tools

Heat press Cricut Screen printing equipment Graphic design software

Materials

Polyester t-shirtsFabric flags/tapestriesHeat transfer vinylPolyester blends

Buyers: Young adult fans of 'The Rookie' TV series, particularly those invested in the Tim Bradford and Lucy Chen relationship storyline, seeking wearable and decorative merchandise.

Sub-niches (4)

BEST chenford flag

90/100 $23.12 30 Sweet spot

Sweet spot

90/100

Opportunity

$23

Avg Price

Room to compete + solid margins

chenford flag (38) lucy chen flag (23)

BEST chenford flag

90/100 $23.12 30 Sweet spot

Sweet spot

90/100

Opportunity

$23

Avg Price

Room to compete + solid margins

chenford flag (38) lucy chen flag (23)

chenford shirt

50/100 $23.12 213 Viable

Viable

50/100

Opportunity

$23

Avg Price

Possible with good SEO

chenford shirt (131) chenford (295)

chenford shirt

50/100 $23.12 213 Viable

Viable

50/100

Opportunity

$23

Avg Price

Possible with good SEO

chenford shirt (131) chenford (295)

Top shops in this niche

CottonCastleCo

5.5K sales · $16.61 avg

CustomByImke

485 sales · $85.00 avg

UgoCreativeStudio

100 sales · $25.45 avg · 2 listings here

wishesandwhatchas

3.4K sales · $25.00 avg

#10

SandaeVintage

6.1K sales · $27.39 avg

#10

Ashtrayss

11.0K sales · $220 avg

#10

SehlRS

847 sales · $21.60 avg

Who's winning

The Rookie - LAPD T-shirt, Tim Bradford, Miles Penn, Lucy Chen Jersey T-Shirts

by wishesandwhatchas (3.4K sales) · $25.00 · 220 fav

The Rookie Shirt tim bradford inspired Tee 90s tv television series concert style T-Shirt h008

by CottonCastleCo (5.5K sales) · $16.61 · 150 fav

Sergeant Tim Bradford inspired by The Rookie - Vinyl Pop / Figurine

by CustomByImke (485 sales) · $85.00 · 92 fav

Chenford Shirt, The Rookie, Valentines, Unisex, LA Police Department Oversized Shirt Vintage Aesthetic, Boot, Tim Bradfo

by UgoCreativeStudio (100 sales) · $26.19 · 51 fav

The Rookie Shirt, Chenford Shirt, Lucy Chen moment, Gift for her, TV Show Merch, Tim Bradford, Vintage TV Show Merch

by UgoCreativeStudio (100 sales) · $24.71 · 42 fav

#10

Limited Chenford Vintage T-Shirt, Chenford Fan Tees, Chenford Retro 90s Shirt, Chenford Homage Tshirt, Chenford Shirt, C

by SandaeVintage (6.1K sales) · $27.39 · 37 fav

Frequently asked

Is The Rookie TV Show Fan Merchandise a good niche to sell on Etsy?

The Rookie TV Show Fan Merchandise scores 90/100 for opportunity on MakerWords (great). The main keyword “chenford flag” has 30 active listings — wide open competition — at a $23.12 median price. The read: room to compete + solid margins.

How much do The Rookie TV Show Fan Merchandise items sell for on Etsy?

The median price for “chenford flag” listings on Etsy is $23.12, and the largest share of listings fall in the $10–25 range.

How competitive is “chenford flag” on Etsy?

“chenford flag” returns 30 active Etsy listings (wide open competition), with 8 shops competing on the first page of results. MakerWords tracks 4 related sub-niches under The Rookie TV Show Fan Merchandise.

What do I need to make The Rookie TV Show Fan Merchandise?

Common tools for The Rookie TV Show Fan Merchandise: Heat press, Cricut, Screen printing equipment, Graphic design software. Typical materials: Polyester t-shirts, Fabric flags/tapestries, Heat transfer vinyl, Polyester blends.

Full competitive report — The Rookie TV Show Fan Merchandise

What the shops you'd compete against actually sell — measured from six months of their real Etsy transaction counts, not estimated from reviews or listing age. Drawn from 1.5M+ Etsy shops tracked since March 2026.