Swootsy
Open 10 years
Sales
419.9K
Reviews
65.7K
Rating
4.9
Listings
3.7K
Price Range
$2.95–$5.75
median $2.95
Keywords
6
tracked
Category Focus
Birthday Cards 40% Paper & Party Supplies 40% Congratulations Cards 20%
Your Keywords
Where this shop shows up in Etsy search
Your keyword opportunities
Sorted by competition — lower = bigger opportunity for you
it couldn't be done
You rank #6 of 80 listings
so proud of you card
You rank #18 of 1.8K listings
on your first birthday
You rank #20 of 8.0K listings
little bear birthday
You rank #21 of 8.3K listings
bestfriend birthday
You rank #8 of 16.2K listings
bestfriend
You rank #24 of 38.5K listings
Your Competitors
Shops that fight you for the same buyers
| Shop | Sales | Head-to-head | Shared kws |
|---|---|---|---|
| NZEmbroideryEmbassy bestfriend birthday, bestfriend | 1.3K | 0W–2L | 2 |
| 90sKidCandy bestfriend birthday, bestfriend | 8.5K | 2W–0L | 2 |
| MerySparkleShop8 bestfriend birthday, bestfriend | 989 | 0W–2L | 2 |
| PKJewelryNecklace bestfriend birthday, bestfriend | 63.3K | 0W–2L | 2 |
| CuteCrochetCove bestfriend birthday, bestfriend | 457 | 0W–2L | 2 |
| WildCardsGreetingCo bestfriend birthday, bestfriend | 6.9K | 0W–2L | 2 |
| BeraJewellery bestfriend birthday, bestfriend | 1.6K | 0W–2L | 2 |
| CustomShirtPhoto bestfriend birthday, bestfriend | 379 | 0W–2L | 2 |
Related niches to explore
Product categories related to what you make
Bath & Beauty
Ostomy Bag Covers and Pouches
91/100 $8.50
Clothing
Studio Ghibli Fan Merchandise and Crafts
88/100 $5.00
Art & Collectibles
Kaeya Genshin Impact Fan Merchandise
81/100 $34.00
Craft Supplies & Tools
Native American Powwow Regalia & Crafts
80/100 $45.00
Clothing
Legoland Themed Shirts and Digital Graphics
79/100 $4.00
Paper & Party Supplies
Zenon Girl of the 21st Century Merchandise
78/100 $8.00
Paper & Party Supplies
Sprunki Game Fan Party Products
77/100 $12.99
Clothing
Sergio Perez F1 Fan Merchandise
77/100 $3.40
Your Listings
Sorted by favorites — with keyword positions
1
Personalised Crochet 1st Birthday Card - Handmade Crochet Bear - First Birthday Card - For Daughter - Granddaughter - Ni
$5.75 · 135 favorites
2
Personalised Photo First Birthday As My Daddy Printed Card - Add Your Own Photo - Daddy’s 1st Birthday Card - 1st Birthd
$3.50 · 124 favorites
3
Mastered It - Personalised Graduation Card - Congratulations Card For Daughter, Sister, Granddaughter - Rose Gold Foil
$2.95 · 56 favorites
4
Couldn’t Be More Proud Of You - Congratulations Card - Graduation Card - New Job Card - Gold Foil Handmade Card - Well D
$2.95 · 33 favorites
5
Fun My Bestie Birthday Card, Birthday Card For Best Friend, Friend Card
$2.95 · 11 favorites
Full competitive report — Swootsy's market
What the shops you'd compete against actually sell — measured from six months of their real Etsy transaction counts, not estimated from reviews or listing age. Drawn from 1.5M+ Etsy shops tracked since March 2026.
- Orders/week for the typical competitor, and for the top 10%
- How many competitors sell nothing at all
- Price position and where the gaps are
- Six-month trajectory — growing, flat, or cooling