Principles
Open 14 years
Sales
76.5K
Reviews
7.8K
Rating
4.8
Listings
408
Price Range
$13.00–$25.00
median $13.00
Keywords
9
tracked
Category Focus
Charm Bracelets 71% Charm Necklaces 29%
Your Keywords
Where this shop shows up in Etsy search
Your keyword opportunities
Sorted by competition — lower = bigger opportunity for you
ox red string bracelet
You rank #23 of 29 listings
sons bracelet
You rank #8 of 10.3K listings
son bracelet
You rank #8 of 10.3K listings
inspirational bracelets
You rank #1 of 23.7K listings
string bracelet
You rank #20 of 46.4K listings
corded bracelet
You rank #22 of 87.2K listings
yoga
You rank #2 of 569.5K listings
inspirational
You rank #12 of 1.8M listings
gifts for him
You rank #10 of 3.2M listings
Your Competitors
Shops that fight you for the same buyers
| Shop | Sales | Head-to-head | Shared kws |
|---|---|---|---|
| LNDBands inspirational bracelets, yoga | 38.9K | 2W–0L | 2 |
| Kashuen sons bracelet, son bracelet | 39.0K | 2W–0L | 2 |
| Pearlland88 sons bracelet, son bracelet | 176.7K | 2W–0L | 2 |
| DandLDesigns4U sons bracelet, son bracelet | 27.5K | 2W–0L | 2 |
| OneCharmingTreasure sons bracelet, son bracelet | 6.6K | 2W–0L | 2 |
| BunnyandBeeGifts sons bracelet, son bracelet | 37.8K | 2W–0L | 2 |
| Getluckystyle sons bracelet, son bracelet | 16.5K | 2W–0L | 2 |
| DiosDesigns sons bracelet, son bracelet | 36.5K | 0W–2L | 2 |
| styleinshop sons bracelet, son bracelet | 1.2K | 2W–0L | 2 |
| zauberhafthochdrei sons bracelet, son bracelet | 3.3K | 0W–2L | 2 |
| MagnoliaMen sons bracelet, son bracelet | 29.4K | 2W–0L | 2 |
| VeryManyGifts sons bracelet, son bracelet | 720 | 0W–2L | 2 |
| NorthernStarGems sons bracelet, son bracelet | 926 | 2W–0L | 2 |
| SanwariyaJewelry sons bracelet, son bracelet | 432 | 2W–0L | 2 |
| ClaraJCo sons bracelet, son bracelet | 4.0K | 2W–0L | 2 |
| YourHavenDE sons bracelet, son bracelet | 5.8K | 2W–0L | 2 |
| BetulMinimalist sons bracelet, son bracelet | 6.7K | 2W–0L | 2 |
| PerfectbyAnthony sons bracelet, son bracelet | 3.5K | 2W–0L | 2 |
| LifeCharmsJewellery sons bracelet, son bracelet | 502 | 0W–2L | 2 |
| MomentsGiftedUK sons bracelet, son bracelet | 300 | 2W–0L | 2 |
Related niches to explore
Product categories related to what you make
Jewelry
Pyrite Crystal Jewelry and Figurines
90/100 $57.49
Craft Supplies & Tools
Synthetic Lab-Created Gemstones and Crystals
90/100 $141
Jewelry
Ishtar Inanna Goddess Jewelry and Figurines
90/100 $59.97
Accessories
Sensory Chew Necklace Chewelry
90/100 $11.97
Jewelry
Vintage Piaget Luxury Watches and Jewelry
89/100 $3,250
Craft Supplies & Tools
LaBlanche Silicone Molds for Crafting
89/100 $29.59
Jewelry
Le Vian Chocolate Diamond Jewelry
89/100 $1,434
Art & Collectibles
Santería and Yoruba Orisha Religious Items
88/100 $77.00
Your Listings
Sorted by favorites — with keyword positions
1
Mens Bracelet With Silver Rectangle Bead, Black Bracelet For Men, Gift For Him, Mens Jewelry, Best Man Gift, Minimalist
$13.00 · 1.2K favorites
2
Om necklace for men, groomsmen gift, men's necklace with a silver Ohm pendant, silver chain, gift for him, Yoga neck
$25.00 · 511 favorites
3
Bull skull bracelet for men silver ox head charm men's bracelet custom color string and size cowboy gift for him men
$13.00 · 102 favorites
4
Courage bracelet for men bronze charm men's bracelet beige cotton string bracelet inspiration jewelry motivation boy
$13.00 · 92 favorites
5
Karma and Luck Mens Bracelet Silver Circle Charm Beige String Bracelet For Men Gift For Him Mens Jewelry Gift for Son Mi
$13.00 · 15 favorites
6
Om necklace for men, gold stainless steel chain men's necklace gold Ohm pendant gift for him, Yoga jewelry meditatio
$25.00 · 12 favorites
7
Believe charm bracelet for men, mens bracelet, silver charm, black string bracelet, inspiration motivation jewelry, Chri
$13.00 · 7 favorites
Full competitive report — Principles's market
What the shops you'd compete against actually sell — measured from six months of their real Etsy transaction counts, not estimated from reviews or listing age. Drawn from 1.5M+ Etsy shops tracked since March 2026.
- Orders/week for the typical competitor, and for the top 10%
- How many competitors sell nothing at all
- Price position and where the gaps are
- Six-month trajectory — growing, flat, or cooling