InformalFlair
Open 7 years
Sales
2.3K
Reviews
755
Rating
5.0
Listings
216
Price Range
$8.95–$13.95
median $13.95
Keywords
6
tracked
Category Focus
Pouches & Coin Purses 50% Keychains 50%
Your Keywords
Where this shop shows up in Etsy search
Your keyword opportunities
Sorted by competition — lower = bigger opportunity for you
Your Competitors
Shops that fight you for the same buyers
| Shop | Sales | Head-to-head | Shared kws |
|---|---|---|---|
| frederickfamilyco id holder with window, id zipper wallet, id window wallet | 31.3K | 0W–3L | 3 |
| GrandmommysThreads sanitizer holder, sanitizer | 26.9K | 2W–0L | 2 |
| WhileEllieDreams sanitizer holder, sanitizer | 62.0K | 0W–2L | 2 |
| LittleEmbroideryShop sanitizer holder, sanitizer | 8.7K | 2W–0L | 2 |
| SewYouNeek sanitizer holder, sanitizer | 13.4K | 0W–2L | 2 |
| designsbylittlebee sanitizer holder, sanitizer | 77.5K | 2W–0L | 2 |
| CharmedBySam sanitizer holder, sanitizer | 28.4K | 0W–2L | 2 |
| CheekyMonkeySupplyCo sanitizer holder, sanitizer | 24.5K | 0W–2L | 2 |
| NosyPepperEmbroidery sanitizer holder, sanitizer | 15.1K | 2W–0L | 2 |
| MamamadewithloveShop sanitizer holder, sanitizer | 941 | 0W–2L | 2 |
| byronandbrown id holder with window, id window wallet | 20.5K | 0W–2L | 2 |
| Divyasfashiondesign id holder with window, id window wallet | 3.1K | 0W–2L | 2 |
| HideandSleekLtd id holder with window, id window wallet | 3.0K | 0W–2L | 2 |
| MichelleJewelry024 id holder with window, id window wallet | 6.7K | 0W–2L | 2 |
| MitifyShop id holder with window, id window wallet | 14 | 0W–2L | 2 |
| Diyahive id holder with window, id window wallet | 81 | 0W–2L | 2 |
| DesignCFinds id holder with window, id window wallet | 65 | 2W–0L | 2 |
| BluebirdPromise id holder with window, id window wallet | 1.5K | 0W–2L | 2 |
| KAVOOfficial id holder with window, id window wallet | 8 | 2W–0L | 2 |
| StovbetskaLeather id holder with window, id window wallet | 0 | 0W–2L | 2 |
Your Blind Spots
Niches your competitors are in that you're not
Related niches to explore
Product categories related to what you make
Accessories
Kei Truck Fan Merchandise & Accessories
96/100 $9.99
Accessories
Homestuck Fandom Character Accessories
86/100 $12.00
Accessories
JW Ministry Field Service Organizers
85/100 $11.95
Art & Collectibles
GMMTV Thai BL Actor Merchandise
85/100 $17.00
Home & Living
Vinyl Record Storage Furniture and Displays
84/100 $150
Home & Living
Oral-B Electric Toothbrush Holders
84/100 $12.99
Clothing
Legoland Themed Shirts and Digital Graphics
79/100 $4.00
Bags & Purses
Ita Bag Pin Display Bags and Accessories
78/100 $30.00
Your Listings
Sorted by favorites — with keyword positions
1
Embroidered Crayon Sanitizer & Lip Balm Holder Set | Kawaii Smiley Face | Personalized Keychain | Teacher Gift | Kids Ac
$8.95 · 13 favorites
2
ID Wallet Lanyard Coin Pouch
$13.95 · 3 favorites
Full competitive report — InformalFlair's market
What the shops you'd compete against actually sell — measured from six months of their real Etsy transaction counts, not estimated from reviews or listing age. Drawn from 1.5M+ Etsy shops tracked since March 2026.
- Orders/week for the typical competitor, and for the top 10%
- How many competitors sell nothing at all
- Price position and where the gaps are
- Six-month trajectory — growing, flat, or cooling